GK Leotards Stretch First Campaign
multi-flash photography + design
I grew up in the world of USA Gymnastics. From the chalk to the bloody hands, I still have vivid flashbacks of moments at practice and competitions. I briefly coached beginner gymnasts during undergrad. I campaigned for more time conditioning and stretching my girls at the gym to build them up to be stronger so they would not get injured. The head coaches wouldn’t listen to me, though. To entertain parents, they wanted my time spent working on harder skills with the girls rather than stretching properly. I quit coaching based on principle. This creative project focuses on a campaign to “stretch first.”
Steam Bentwood Sculpture
I made this sculpture after recovering from a back injury. The curves represent vertebrae.
Vino Rosso di Capri Label
illustration + design + product shot
After a summer study abroad in Italy, I was inspired by the architecture and natural landscape of the coastlines. The rocky ledges and islands surrounding Capri informed this design.